Digital Marketing Archives - Technicalities

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What Is GEO? How AI Is Changing the Way People Search

Share Digital Strategy What Is GEO? How to Make Sure Your Business Still Gets Found. September 2026  ·  By Eyal Geiger, Technicalities The short version GEO stands for Generative Engine Optimisation, the practice of making sure tools like ChatGPT, Google’s AI Overviews, and Perplexity can find accurate information about your business and actually recommend it…
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